Do you realize, user-generated content can actually influence brand perception? Do you make use of user generated content? W ell, user-generated content refers to content created and shared by users on social media, review sites, or online communities, showcasing their experiences, opinions, and interactions with brands. This kind of content fosters authenticity, trust, and social proof, influencing brand perception, loyalty, and purchase decisions by providing real-life testimonials and peer recommendations from satisfied customers.