Can AR improve Customer Experience?

[Nomad]

These days AR is being extensively to improve customer experiences? How does augmented reality actually enhance customer experiences? Well, Augmented Reality overlays digital content and virtual objects onto the real-world environment, enhancing customer experiences in various industries. AR applications allow users to visualize products in their physical space before purchasing, explore interactive experiences, and engage with immersive storytelling and marketing campaigns.

 

[Sara]

AR can improve customer experience based on increased accessibility especially getting to customers with disabilities or limitations. It helps customers by providing detailed product information.

The challenges there is that it will take the larger part of the customers to adopt AR technology and also the high cost of it.