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You might have frequently heard of UI in the digital world. It is frequently discussed topic for selling digital products and services. Do you know what it is? · Well, User interface (UI) design focuses on creating intuitive, visually appealing, and user-friendly interfaces for websites, applications, and digital products. UI design influences user interactions, navigation, and usability, shaping the overall user experience and perception of a product's quality, credibility, and effectiveness in meeting user needs and expectations.