The impact of user experience (UX) design on mobile app retention and engagement

[Nomad]

User experience (UX) design plays a crucial role in mobile app retention and engagement. App retention and engagement means users stay on the app for a longer time and engage with the content. UX helps by creating intuitive, seamless, and enjoyable experiences for users throughout their app journey. UX design optimizes navigation, usability, and performance, minimizes friction points and cognitive load, and anticipates user needs and preferences, enhancing app satisfaction, retention, and loyalty, and reducing churn and abandonment rates for mobile apps.

 

[Stardom22]

The user experience is like a breakthrough on the running of the successful website or apps. It's through the appealing and nice user experience that would determine the higher number of visitors to the websites or apps.