How AR and VR impact e-commerce?

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Augmented Reality (AR) and virtual reality (VR) has a lot of influence in the e-commerce market. These emerging technologies provide immersive, interactive, and personalized shopping experiences that bridge the gap between online and offline retail environments. AR enables virtual product try-ons, visualization, and customization, while VR offers virtual showrooms, tours, and experiences, enhancing product discovery, engagement, and purchase confidence for online shoppers.